Bruce Perens

Black-Hat Search-Engine Optimization

2009-11-05 00:34:54 UTC

Here's a site being used for black-hat search-engine optimization: SkyKitPilotShop.com

Apparently, this is the web site of a defunct pilot shop business. The new owner has created garbage content that is slightly related a few former products of the business, which is enough to trick a search engine into thinking there's still a valid business there. And then they link from the site to the customers who are paying for SEO that day.

The site is still linked to by legitimate aeronautical web sites like AirNav . This illustrates why you should not release domains that recently have had good traffic. SEO black-hats will pick them up and use them. I guess the only solution for sites like this is to report them to the search engine operators, and to the sites that link to them.

By the way, I linked to the site with rel="nofollow", which prevents further elevation of their search engine rank.


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